Helping the startup Wayke fight their way into the pre-loved car market with a head massager and an avocado.

TVC. "This is what a car purchase should feel like. Wayke, an easier and safer way to buy a car."

Brief
Wayke wanted us to increase traffic to their digital marketplace and the conversion rate for those who visit the site. In essence, make more visitors contact car dealers and buy a car.

Concept
We created a clear messaging hierarchy and set up routines for continuous optimisation of their communication. By doing this we fine tuned the messages to create ads we know actually worked. Starting small with display and social media, we’re now the lead agency for all bought media.

Results
We’ve given Wayke a confident voice as a challenger to the status quo. Since the start of our partnership, visitors to the site have increased 375% and unique visitors by 280%. The click through rate on display media increased by 67% and, more importantly, the conversion rate increased by 37%.

Print ad. "This is what buying a car should feel like."

Print ad. "At least it's easy to find the perfect car now."

Print ad. "Finally a car site for those who don't like car sites."

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